There hadn’t been any Second Wine produced at Château Fleur Cardinale since the 2012 vintage. As from the 2018 vintage, this was put back onto the agenda with a new name given to it and a new label: Intuition de Fleur Cardinale.
This name, which we found together as a family, resonates in all of our minds for two specific reasons
Historically, Intuition played an important part in bringing us to this estate. It was Florence who sensed 20 years ago that becoming wine-growers here would be the beginning of a wonderful family adventure.
Also, an Intuition suggests the beginnings of something greater. This name conveys beautifully the relationship between this Second Wine and our “Great Wine”, Château Fleur Cardinale.
A modern and informal design
In order to convey this relationship on the label, the family coat of arms on the First Wine label has been adopted by Intuition and designed with a contrasting dark background.
From an esthetical point of view, the typography used for Intuition seeks to reflect what the spirit of the word conveys: something informal, something noted down in the corner of a sheet of paper.
We continued to develop this idea as far as possible, letting Caroline hand-write the word “Intuition” on the label.
A contest to win 6 bottles
On that occasion, we’re organizing a contest : the rules are detailed in the video, and on the competition rules available here.
The attendants now have until midnight Friday, November 20, to post in comment of Facebook video the name of the person with whom you want to share a glass. We’ll randomly pick a comment, and the winner will receive a wooden case of 6 bottles of Intuition de Fleur Cardinale 2018, its first vintage, ready to drink.