Only 2000 magnums carry this one-off label. They have been numbered by hand and presented in a specially screen-printed single wooden case.
The graphic design is the work of Lisa Wieland from Bordeaux : freelance graphic designer, art director and a regular lecturer at several design, marketing and communication schools. Coming from a family of creative advertisers in London, she grew up in the middle of the Andalusian mountains, before coming to the South-West of France some thirty years ago. For the past 15 years, she has been developing communication, design, visual identity and publishing projects.
“When you create a special edition of a wine label as we did last year with the “Hard Rock” collector’s edition, you’re already quite far away from the traditional wine codes people are used to – it’s a real breath of fresh air! This second Fleur Cardinale “special” edition is even more special when you realise that a new collection is in the making, and the potential for developing it becomes greater the more we invest in it. With Fleur Cardinale, that potential is like a bottomless pit, and that’s one of the reasons I get so much inspiration and motivation from our working together. Together we develop strong, aesthetic, original visuals whilst breaking the habits of a world where tradition and standards still carry a lot of weight. We create a bridge between what is and what can be. This brings me great pleasure.”
The work is meticulous and well thought-out – we give tremendous attention to detail, whilst remaining relaxed and playful overall. The passion we both have for doing the absolute best job we can on everything is probably part of what makes this partnership such a success.